There was just an ad on TV for "Swiffer" (the floor cleaning product, which yes, I do use). The ad proudly proclaimed that Swiffer is the official cleaner of "Hotel for Dogs." This is cross-branding/multi-marketing gone berserk. What a nutso world of rabid, rampant commercialism we live in!
Oh, by the way, I bribed Niece last weekend to do something with the promise that I would take her to see "Hotel for Dogs." Guess I'll get to see the interrelationship of Swiffer and dogs for myself all to soon.
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